What is Augmented Reality?

Augmented Reality (AR) is a new technology that, through a series of sensors and devices, superimposes three-dimensional or two-dimensional images on the real world to enhance objects and provide important information to the end user.


How can AR push customer service to the next level?

There are multiple ways in which AR can help provide a delightful service to customers. On one hand, companies can empower field personnel to perform better their jobs on their first visit. On the other, and as the technology matures, service providers can also offer this technology to their customers to allow them to easily solve simple issues on their own.


What elements should be taken into account to implement Augmented Reality?

To implement Augmented Reality, you should take into account elements such as resistance to change on the part of senior workers, as well as the high costs of the hardware and software required to achieving a successful deployment of this technology. These factors are the cause of the low number of satisfactory deployments of AR in utility and telecommunication companies.